JLO and her twins play along the Sunset Strip for Gucci's new billboard...

It looks like Jennifer Lopez has her PR machine set to full throttle. Not only is she the new judge on American Idol, but now she's starring with her own twins clothed head-to-toe in Gucci for their new ad campaign.

JLO and her two-year-old twins, Emme and Max, help launch Gucci's new children's line and have fun doing it in the sand on a beach in Malibu.

This arresting image was snapped along the Sunset Strip below the Chateau Marmont Hotel on November 2, 2010.