I'll be the first to admit when I first saw this billboard in the daytime for Disney's Tron Legacy I was a tad underwhelmed, mostly because of the fantastic Tron teaser billboards that have graced Santa Monica Boulevard this past year.
Imagine my surprise and delight when I realised that this movie billboard, along L.A.'s infamous Sunset Strip, actually lights up at night to create a real stand-out spectacle.
This cool billboard was snapped by day and night on October 28, 2010.
I'm keen to see what imagery they will choose next to promote the movie and how they will set it apart from what has come before.
