This new billboard for the forthcoming animated comedy Rio, looks fun and colourful along Sunset Boulevard on January 20, 2011.The star of the film (and billboard), is 'Blu' a rare blue macaw, voiced by The Social Network's Jessie Eisenberg, who is thought to be the last of his species until a female is spotted in South America. Off he's sent from Minnesota to Rio de Janeiro to meet her and whilst there has to not only conquer his fear of flying, but escape from poachers with the help of the usual motley crew of cartoon characters.
