The advertising campaign for new animated movie Rio has the most colourful billboards I've seen around L.A. in a while.
No doubt being a family movie the bright billboards with their cute characters are designed to appeal to kids, but regardless of their target audience, they add a splash of colour to the sprawling city skyline which is a nice visual relief for everyone.
This fun billboard, featuring 'Blu' the rare macaw and his many-hued friends, was snapped along South La Cienega Boulevard at Horner Street on February 4, 2011.
Be sure to also check out the Get lost in Rio billboard for this movie.
