Don't you think turning St. Nick into a kind, jolly old fella in a bright red coat was the best marketing decision by Coca-Cola ever?
In 1931 it may have been a great way to get more people to drink Coke outside of warm weather, but their iconic advertising really has shaped the way we see Santa depicted in modern times.
At this time of year I love looking up and seeing, what I consider, a traditional Santa Claus quenching his thirst on a Coca-Cola billboard, like the green creative from Santa Monica Boulevard on December 5, 2008 and the starry night version snapped near Los Angeles International Airport on November 30, 2009.
Come back on Christmas Day to see this year's Coca-Cola Santa ad here at Daily Billboard.
