Bacardi Together bat logo billboards...

Personally I'm not a huge fan of rum (bring on the vodka), but I do love the new Bacardi ad campaign lining the skies of L.A. and New York at the moment.

I'm especially fond of the version which depicts Bacardi's iconic bat logo, made up of smaller coloured logos in a collage effect. It really stands out on that simple white background against that blue sky.

The bat logo billboards were snapped along Sunset Boulevard in West Hollywood on 27 November and Make a status update in person creative in New York's Times Square on November 15, 2010.