STYLE WEEK: AussieBum male underwear model billboard...

With all the sunglasses, handbags and heels on show this week, I thought it was important to include some hot male fashion too.

Here's buff Matthew Wilson modeling Australia's sexy male underwear brand, AussieBum's 'Journey' range, in a sugarcane field in Queensland.

Matt was once nominated as Australia's hottest 'traddie' (tradesman) and he's certainly an attention grabber on this billboard along Santa Monica Boulevard in West Hollywood on May 12, 2010.

UPDATED: Someone finally got around to trimming the tree in front of AussieBum's fantastic billboard, so here's an unhindered view from August 14, 2010.