This billboard for Grown Ups is a really novel approach to marketing a comedy movie, by using photos of the stars as kids. Not only does it tie-in with the whole theme of the movie, but it also creates interest because it's fun to see what the actors looked like when they were younger.
By taking this slightly less conventional approach the billboard really cuts through the cluttered skies of L.A. and stands out along Sunset Boulevard. The billboard was photographed on June 7, 2010.
