Daily Billboard really likes this youthful campaign for Evian water. It's a cool campaign that seems to work across any age, gender or ethnicity, and the clever baby t-shirt helps reinforce the TV campaign which features those slightly creepy roller-skating babies.
The mostly white creative helps reinforce the concept of the water purity and really stands out against that wonderful California blue sky. And even though the water bottle placement looks slightly awkward in some of the photos, they are not totally intrusive or too in-your-face.
The smaller, squarer billboard version was snapped along Sunset Boulevard on February 4, whilst the two larger creatives were photographed along Melrose Avenue and Santa Monica Boulevard on February 22, 2011.
