Saturday, July 3, 2010

San Ysidro Ranch billboard...

San Ysidro Ranch Lola billboardWho else loves the simplicity of this billboard for the San Ysidro Ranch in the Montecito foothills of Southern California's wine country?

At first glance it looks like someone has scrawled graffiti all over a blank billboard hoarding, but on closer inspection what looks like a hand written post-it note is actually an intriguing invitation to get away from sprawling L.A. It's very simple and very clever.

This fun billboard was photographed above the Santa Palm Car Wash on Santa Monica Boulevard in L.A. on June 27, 2010.

Now just need to find Lola and away we go.