The billboard was photographed on February 13, 2010 around the time that Thomson, the French-headquartered electronics and media conglomerate, rebranded the entire company after its American film technology subsidiary, Technicolor, from the beginning of February 2010.
Movies famously filmed in Technicolor include The Wizard of Oz, Singin' in the Rain, Snow White and the Seven Dwarves, Gentlemen Prefer Blondes and many more cinematic classics.