I'm loving the more practical advertising creative for Apple's new sleek and stylish iPad. Whereas previous campaigns for other Apple products, like the iPod, have focused on more of a fun and funky brand image, this new billboard campaign is more lifestyle in feel and seems to highlight the iPad's more practical applications, like reading books or looking at photos.
The billboard is simple, yet effective and this example was photographed at the corner of La Cienega and Santa Monica Boulevard in West Hollywood on April 8, 2010.
