Wednesday, April 20, 2011

Earth Hour Miranda Kerr Myspace Hijacking

It’s no secret that Myspace has lost the Internet status it once had, particularly as Facebook has risen tosocial network dominance. TechCrunch reported this week that Myspace’s decline is even accelerating with worldwide unique visitors decreasing by 14.4% from January to February (comScore).

Myspace has been trying to rebrand itself as an entertainment hub, and one of the ways it has been trying to fight off dropping traffic is with celebrity “hijacks,” announced in December.

Myspace Hijacks allow celebrities to take over Myspace, and showcase the things that they like. Myspace started the concept with the Black Eyed Peas. Now, it is Victoria Secret supermodel (and actor Orlando Bloom’s wife) Miranda Kerr, who has hijacked Myspace with a focus on Earth Hour