At first it appears that this is just another cheap gold trade-in advertisement, but on closer inspection it's actually another clever billboard creative for Chipotle Mexican Grill restaurants.
This tongue-in-cheek billboard was snapped at Sweetzer Avenue and Wilshire Boulevard on March 30, 2011.
Check out more Chipotle billboards here at Daily Billboard.
UPDATED: Here's a companion silver foil wrapper billboard to go with the gold version, snapped along Sunset Boulevard on June 15, 2011.
