I've spotted about four different versions around L.A. at the moment, but this is the only male model variant I've seen to date. The billboard is quite striking and almost military in nature, maybe playing up the patriotism angle.
The colour combination of red, white and blue really does make the billboard stand out along the streets of Los Angeles, like this one was photographed on April 28, 2010 at the intersection of Melrose and La Brea Avenue.